Subscriptions
$97 Starter, $297 Unlimited, and $497 Agency Pro.
Official pricing ↗Independent calculator • Updated August 21, 2026
Know the HighLevel bill before the first workflow fires.
Choose a plan, add realistic usage, and see the subscription, direct usage, and optional add-ons separately. Every fixed rate links back to current official HighLevel documentation.
Independent tool by Awesome Digital Marketing. Not affiliated with or endorsed by HighLevel.
The estimate
What will your setup actually use?
Start with a plan, then adjust monthly activity. We keep known fixed costs separate from charges that vary by carrier, country, model, or third party.
Source trail
Published rates, visible assumptions.
The useful part of a cost calculator is not the arithmetic. It is knowing which numbers are current, which costs vary, and what the total does not include.
Phone & messaging
US/Canada numbers, SMS segments, voice, A2P, and variable carrier charges.
Official guide ↗Email & workflows
LC Email sending, validation, dedicated IP, and premium workflow execution rates.
Official guide ↗AI products
Plan allowances, Conversation AI tokens, Voice AI components, Content AI, and Reviews AI.
Official guide ↗The software is the easy line item
Need the workflows to earn their keep?
Awesome Digital Marketing connects lead capture, response, automation, CRM stages, and attribution so the system is more than a monthly subscription.
Straight answers
What the estimate can—and cannot—tell you.
Does HighLevel include usage charges in the subscription?
No. The subscription unlocks the platform, while phone, SMS, email, validation, some workflows, AI usage, and optional products can create additional wallet or monthly charges.
Why are carrier fees excluded?
Mobile carriers add different pass-through charges based on carrier, direction, and message type. A single universal amount would create false precision, so the calculator calls them out without inventing a blended rate.
Can I send SMS without A2P registration?
Not from a standard 10-digit local number to US recipients. HighLevel requires an approved A2P brand and campaign for US application-to-person traffic, including messages sent from Canadian long-code numbers to US recipients. Toll-free numbers use a separate verification process, and some Canada-only or international routes follow different requirements. The calculator warns when SMS is entered without an A2P tier but leaves the choice open for those alternate routes.
How does the calculator handle AI plan allowances?
Pay-Per-Use bills all modeled AI activity. Growth includes 1,000 Conversation AI responses and 100 Voice AI minutes each month, then applies current pay-per-use rates to modeled overages. Unlimited treats Conversation AI, Voice AI, Content AI, and Reviews AI as included, subject to HighLevel's fair-use terms. Phone System charges remain separate on every plan.
Is this calculator owned by HighLevel?
No. It is an independent planning tool operated by QNTx Labs for Awesome Digital Marketing. HighLevel is the authoritative source for actual billing.
Does the estimate include implementation services?
No. Strategy, migration, configuration, copy, workflows, integrations, training, and ongoing operations are separate from HighLevel's direct platform charges.
What is the difference between markup and gross margin?
Markup divides profit by cost. Gross margin divides profit by the client price. Adding 20% to a $100 cost creates a $120 price, $20 profit, and a 16.7% gross margin. A true 20% gross margin requires a $125 price.